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The Wrap

New Kids-Focused Media Brand Teams With Butch Hartman for 3 Original Series

By Matt Pressberg

October 11, 2017

“Fairly OddParents” and “Danny Phantom” creator joins as senior creative consultant.

New kid-focused multiplatform media brand has brought on “The Fairly OddParents” and “Danny Phantom” creator and animator Butch Hartman as a senior creative consultant, the company announced Monday.

Hartman will also create and produce three new animated series with Chief Content Officer and former Nickelodeon Entertainment president Albie Hecht. The veteran animator and creator will also provide input into’s digital channels, premium content and creator partnerships.

Those new shows include one based on Hartman’s own creation, another adapted directly from an original idea from’s existing development slate, and the third featuring the kids from popular YouTube network HobbyKidsTV, which was’s first content partner. Hecht said to stay tuned for more Hartman projects, as well.

“You should expect to see original Butch Hartman creations,” Hecht told TheWrap. “He is truly a cartoon genius. We also expect Butch to have an impact on the creative look and feel and brand essence of”

In August, announced its first original series, a sketch comedy show about a virtual digital assistant starring “Saturday Night Live” comedian Kenan Thompson. The multi-platform network, which has three YouTube channels and pages on Instagram, and Facebook, achieved 1 billion views in the ecosystem this month.

“Our goal is to be everywhere kids are,” Hecht said. “We have to go to them.”

Hecht said it’s imperative for any new company in media to have a mix of digital natives and established media operators, and has a stable of veteran entertainment investors, such as CBS Chairman and CEO Les Moonves and Jukin Media CEO Jon Skogmo.